National contract win supporting Rural Crime Network

National Rural Crime Network

Waverley has been appointed to support the work of the National Rural Crime Network.

We will support the Network’s public relations, public affairs and engagement work over the next two years and were selected following a competitive national tender process.

The National Rural Crime Network, established in 2014, works to see greater recognition and understanding of the problems and impact of crime in rural areas so more can be done to keep people safe and make them feel safe too.

It has a membership of Police and Crime Commissioners and a wide range of other bodies with a deep interest in community safety and rural affairs, including the National Farmers Union, Neighbourhood Watch and Crimestoppers.

Our work will be led by director Stephen Naylor whose experience working in politics and journalism, including leading a Member of Parliament’s constituency office in North Yorkshire, was one of the key reasons behind the appointment.

Stephen said:

“I am passionate that the voice of rural Britain is not only heard but listened to which is why I am looking forward to working with the National Rural Crime Network. Over the next two years, we will support its aim of engaging with all who can make a difference to those who live and work in our most isolated communities.

“The appointment is a further demonstration of the strength of Waverley’s communications and strategy offering to a diverse range of businesses and organisations – from sport to education, charities to community – and we are proud to be continuing to expand.”

Waverley supports Brighouse’s major events

summerfestival1Waverley has been appointed to support the promotion of major events which are held in our home town.

We’ll work with the Brighouse Business Initiative (BBI) which runs a series of special weekends that take over the town centre bringing in tens of thousands of visitors and which are estimated to boost the economy of the area by two million pounds a year.

The events include a 1940s Weekend, Victorian Christmas Market and this weekend’s Summer Festival, the first event which Waverley has been backing by providing media relations support, producing creative and engaging social media and e-mail communications and a series of graphics and videos.

Director Stephen Naylor, who lives in Brighouse and has been a long-time supporter of the work of the BBI, which is made up of shop owners, businesses and key figures from the town, has worked with the group on the strategy for promoting the event.

Stephen said:

“Brighouse has been put on the map in recent years through the amazing work of the BBI so I am proud to be supporting their efforts to bring more people and more money into the town, boosting the economy which helps all businesses, shops and residents across the area.

“The team involved have already been hugely successful at promoting the events on a local, regional and national level and we look forward to working with them to build on that for the future to spread the word about Brighouse and its ground-breaking events even further.”

Anne Colley, Chair of the BBI, said:

“The BBI is made up of committed and pioneering individuals who give their time and effort to make Brighouse a better place for everyone. Having Stephen and Waverley on board will support our attempts to make each and every event we hold bigger and better. We look forward to an exciting partnership.”

Waverley supports launch of Leeds Rhinos Netball

IMG_0766We’ve been involved in the launch of an exciting new sporting partnership in the region.

Leading rugby league club Leeds Rhinos and their charity, the Leeds Rhinos Foundation, are launching Leeds Rhinos Netball and committing to supporting netball, the country’s most popular women’s team sport, across Yorkshire.

The new venture was launched at Headingley on Thursday 6 July and will deliver training hubs, camps and workshops across the region with the ultimate aim of securing a Superleague franchise.

Waverley supported the team at Leeds Rhinos Netball with the development of their new website, communications planning and strategic support and will continue to support them as they begin their work.

Leeds Rhinos Netball is led by former Yorkshire Jets head coach, ex-international player and current England technical coach Anna Carter.

Speaking about working with Waverley, she said:

“I have worked with Stephen and the team at Waverley for a number of years and have always been impressed by their dedication, commitment and support. I had no hesitation in engaging them to support the launch of Leeds Rhinos Netball and am delighted with their work.

“This is an incredibly exciting time for netball and sport across Yorkshire and I’m looking forward to beginning our work as Leeds Rhinos Netball with Stephen’s support.”

Leeds Rhinos Netball new website can be found at


New sporting clients for Waverley


We have expanded our portfolio of sporting clients after being appointed by Manchester Thunder and Netball UK.

Waverley will work with Thunder, the North West’s Superleague Netball team – who were runners-up in this year’s competition, to develop their communications, marketing and sponsorship activity ahead of and through the 2017 season.

We joined forces with Thunder earlier this year to support and promote the Netball Manchester Live event which saw Thunder take on Yorkshire Jets at Manchester Arena. This new relationship will build on that work on an ongoing basis.

We’ve also been appointed to develop the social media strategy of Netball UK, the UK’s leading online supplier of netball equipment and products, which sells across the country and the world from its Oldham headquarters.

Stephen Naylor, Director of Waverley Consultancy, said:

“We’re excited at the prospect of working with two of the leading names in the world of netball as Waverley continues to build our number of sporting clients.

“Manchester Thunder is one of this country’s most successful Superleague teams and at a time of huge growth in the sport, we look forward to working with them to build the club, and the sport, across Manchester, the North West and nationwide.

“Netball’s growing popularity will also be reflected in our work with Netball UK. As the country’s leading online retailer for the sport, we’ll be working with the team to promote their products to new audiences and encourage existing customers to continue to shop and spend.”

Debbie Hallas, Director of Manchester Thunder, added:

“Working with Waverley on Netball Manchester Live helped us realise the opportunities from partnering with Stephen and his team on an ongoing basis. At a time of growth for Thunder and netball, we look forward to building our profile, engaging with existing and new supporters and having a successful 2017 Superleague season.”

Waverley appointed to support major sporting event

Netball Manchester Live - 1

We have been appointed to support the first Netball Manchester Live between Manchester Thunder and Yorkshire Jets at Manchester Arena in April.

The game, which is aiming to break the record for the highest attended domestic netball match ever held in the UK, will be broadcast live on Sky Sports. The record is currently held by Netball London Live which attracted 6,033 people last March.

Waverley has worked with the organisers to create the branding for the event, including the logo, promotional materials and adverts. These are now on show across Manchester City Centre promoting the event and encouraging people to buy tickets.

The work has been led by Stephen Naylor, the firm’s Director, who said it was an exciting opportunity to be part of the major sporting event:

“Waverley is delighted to be working with the organisers of Netball Manchester Live to support their promotion of the event with branding materials ranging from online imagery to 12-metre-wide adverts in Manchester City Centre.”

“It promises to be one of the most exciting sporting events in the North of England this year – a Roses battle between the North West and Yorkshire and between the North and South for the highest attended domestic netball match ever.”

We already work to support both Manchester Thunder and Yorkshire Jets with their marketing and communications activity.

Debbie Hallas, Franchise Director of Manchester Thunder and lead organiser for Netball Manchester Live, said:

“With Waverley already a key partner to us at Manchester Thunder, we had no doubts about appointing Stephen and his team to support Netball Manchester Live. They have had a key role in developing the brand and we look forward to working with them to promote the event across Manchester, the North West and Yorkshire in the next few months.”

‘Man of the Year’ nomination for work promoting women’s sport

jetswaverleywebA West Yorkshire communications and strategy consultant has been nominated for an award celebrating International Women’s Day.

Stephen Naylor, the founder and director of Waverley Consultancy, is shortlisted in the ‘Man of the Year’ category at the International Women’s Day Awards 2015 organised by the Network She Foundation.

He was put forward due to his work promoting Yorkshire’s Superleague Netball team, Yorkshire Jets, as well as netball and women’s sport in general.

Yorkshire Jets is one of eight teams who play in Netball’s Superleague, the highest level of competition for the sport in the UK, and they are currently in the middle of their season. Stephen was appointed six months ago to promote the team’s work on and off court, develop their marketing and communications and ensure netball and women’s sport has as high a profile as possible across Yorkshire.

Stephen Naylor said:

“Raising the profile of netball in Yorkshire, and our Superleague team, Yorkshire Jets, is a team effort but I am delighted to have been nominated for this award.

“The work developing the communications and marketing for Jets is all about ensuring the sport has the profile it deserves in Yorkshire. Sell-out crowds of hundreds pack into every game, the players and coaches put in time and effort on and off court and the management, who are all volunteers, put in a huge amount of energy every day. It is great to be a part of that team at a time when women’s sport is getting more attention than ever before.”

Jane Moulson, Franchise Manager of Yorkshire Jets, said:

“In the short space of six months, Stephen’s work has had a huge impact on the profile of Yorkshire Jets, and netball generally. His use of social media, regular press releases and the development of key sporting partnerships has helped Yorkshire Jets reach a much wider audience, and has ensured that our matches are now sell outs. We have been able to welcome many new supporters, and introduce them to our amazing sport.

“Our players also now enjoy local celebrity status, regularly appearing on television and radio, in local newspapers and as guests at a variety of sporting events, particularly those promoting youth involvement in sport.

“Netball in Yorkshire continues to grow and grow and there is no doubt that Stephen has made a huge contribution to this success. We look forward to Stephen’s continued involvement with Yorkshire Jets and his positive, supportive and imaginative input.”

The winners of the International Women’s Day Award will be announced at a black tie event in Chester next month.

Waverley appointed to support Yorkshire’s Superleague Netball team


Waverley Consultancy has been appointed by Yorkshire’s Superleague netball team to boost their communications and marketing.

We will work with the Yorkshire Jets to promote the launch of the 2015 Superleague campaign through pre-season and then during the 14 home and away games of the season, develop their brand, media relations and online presence.

The Yorkshire Jets are one of only eight UK based netball teams selected to play in the Superleague Netball Championship, which is covered live by Sky Sports. Comprising players from across the Yorkshire and Humber region and around the country and the world, the squad includes athletes who have been selected for England squads at every level.

Ian Smyth, Franchise Director of the Yorkshire Jets, says it’s an exciting time for the team:

“We are about to begin our pre-season fixtures and training is well underway for the 2015 Superleague campaign. It promises to be another exciting season and we are determined that as many people across Yorkshire get involved with the Jets which is why we have appointed Waverley to support our communications and marketing activity.

“We are looking forward to working with Stephen and his team to get our message out across the region about why people of all ages should come down and support netball, and women’s sport in general, at a time when it is rightly gaining in attention and popularity.”

Stephen Naylor, Director of Waverley Consultancy, added:

“Waverley is delighted to be working with the Yorkshire Jets to promote their pre-season and 2015 Superleague campaign. After the Commonwealth Games, and with the competition broadcast live on Sky Sports every week during the season, there is growing interest in netball. We will be promoting the Jets across Yorkshire to pass on the passion shown on and off court during the games to a wider audience.”

Communications and strategy focus for new Brighouse business

A new business focused on providing communications and strategic advice for companies and individuals has been launched in Calderdale.

Waverley Consultancy has been founded by former broadcaster, journalist and political adviser Stephen Naylor and will be based in Brighouse.

It will work with clients to make their voice heard in a crowded marketplace ensuring their audience, whatever it may be, not only hear their message but listen and act upon it.

Among the services offered will be communications and strategic planning, digital development and support and public affairs advice.

Stephen Naylor said:

“I am looking forward to being able to help individuals who want to develop their personal message and companies who want to build their brand and have their voice heard.

“My years of working as a journalist, broadcaster, press officer and political adviser mean I have the skills and contacts to be able to assist with whatever clients want me to help them achieve.”

After graduating with a degree in Politics and Law from Durham University, Stephen worked at Home FM in Huddersfield as a journalist, being promoted to be News Editor and then in charge of all programming before leaving to set-up a community radio station.

He then was appointed to run the Conservative Party’s press and media operation in the North of England for the three years ahead of the 2010 General Election. Following the Election, he has worked as a political adviser.